What It Takes

Build brand identity to Attract, Convert and Retain customers.

It’s difficult to capture your prospect’s attention when they’ve never heard of you. It’s even harder when you don’t have a strong value proposition and you can’t differentiate your business from competitors. An effective brand building strategy gives you a competitive edge. However, the activities required to make this happen can be overwhelming, especially for small marketing teams. With Corpen Integrated Marine Marketing, you have a team of marketing experts help to execute your marketing strategy, convert higher quality leads and drive more sales revenue.

Buyer Personas

Buyer personas help you understand which customers align best with your solutions. They help you identify your ideal customer based on marketing research, as well as insights from your employees, current customers, and industry experts. 

 

  • Conduct market research

  • Tune your messaging

  • Create targeted content

 

Corpen helps you build buyer personas to identify and influence customers who will purchase your solutions and remain loyal to your brand.

Keyword Research
Brand Messaging

Build a consistent brand message across all of your marketing channels, and fine-tune your answer to the question, “What does your company do?” and more importantly, “What makes your company different than the competition?” 

 

  • Communicate your value proposition

  • Differentiate from the competition

  • Motivate customers to buy your solution

 

Corpen helps you build a consistent brand message that resonates with your audience and describes the unique selling points of your solution.

Identify and rank for keywords that attract the right kind of visitors. Optimizing your website for search helps you get found by customers who are searching for the terms you care about most.

 

  • Perform keyword research

  • Narrow the list of terms you should be targeting

  • Organize your keyword strategy

 

Corpen helps you manage and develop actionalbe keywords to optimize site pages and blog content to help you rank for terms customers are searching for and attract targeted visitors to your website.

Demand Generation

Develop inbound marketing campaigns that generate demand, increase awareness, and build interest for the solutions you offer. Then, nurture leads through the conversion funnel to create opportunities for qualified prospects to speak with sales. 

 

  • Build customer buzz

  • Increase conversion rates

  • Speed up the sales cycle

 

Creating campaigns that build customer excitement, optimize conversion points throughout the sales funnel, and transition marketing qualified leads to sales qualified leads, in Digital Marketing Techical terms , Demand Generation is Corpen.

Mobile Responsive Web Design

Design a website that defines brand image, instills customer confidence, and follows inbound principles that drive lead conversion. When you look the part and optimize conversion points, you’ll capture qualified leads at the top, middle and bottom of the funnel. 

 

  • Modernize and "Mobilize" your website

  • Improve messaging and visitor experience

  • Increase website conversion

 

Corpen will help you transform your current design, fine-tune your special crafted message to beam your brand identity and set you apart from the rest by being a brand trend leader. We help you effectively articulate and communicate the entire brand  personification and why your brand is THE brand to work with and creating a league of your own to convert potential clientele into revenue generating clients or consumers. 

SEO - Search Engine Optimization

Improve search rankings and get found by quality prospects who are interested in buying your solution. Maintaining strong SEO best practices must be an integral part of all of your digital marketing activities. 

 

  • Produce keyword rich content

  • Optimize site pages and blog posts

  • Manage site structure for higher rankings

 

As search engine optimization rules continue to evolve, Corpen helps you manage your content to improve your search engine ranking on Google and drive quality traffic to your website.

Local Search Optimization

Improve search rankings and get found by quality prospects who are interested in buying your solution. Maintaining strong SEO best practices must be an integral part of all of your digital marketing activities. 

 

  • Produce keyword rich content

  • Optimize site pages and blog posts

  • Manage site structure for higher rankings

 

As search engine optimization rules continue to evolve, Corpen helps you manage your content to improve your search engine ranking on Google and drive quality traffic to your website.

Ready to profit and increase your ROI?                                                           Contact us.

We are here to assist you in any way possible.

Targeted Landing Pages

Create landing pages that improve conversion rates and generate leads. Landing pages allow your visitors to download eBooks, tip sheets and other valuable content, as well as sign up for demos, trials and webinars. 

 

  • Build high quality offers and landing pages

  • Improve conversion points throughout your website

  • Implement lead nurturing and marketing automation tactics

 

Corpen helps you build offers and landing pages that convert interested prospects into leads. We then create lead nurture sequences that pull leads through the funnel to keep prospects engaged and increase the opportunity to convert.

Content Marketing

Establish your company as an industry expert, rank higher on search engines, and attract targeted visitors. There’s a clear distinction between blogs that engage readers and those that don’t. 

 

  • Lead generation and conversion

  • Sales prospecting and follow-up

  • Customer loyalty and engagement

 

Corpen helps you manage, write, edit, and SEO optimize your blog. We help you build digital assets, increase brand exposure, grow your social following, rank on search engines, and attract quality leads for your business.

Social Media Presence

Optimize  and engage with your personal and company social media profiles to increase brand visibility and improve social reach. When you leverage social channels effectively, it speeds up your ability to reach new customers. 

 

  • Manage social media updates

  • Increase social engagement

  • Accelerate brand recognition

 

Corpen helps you build and execute a social media plan to effectively position your company on the top business social media sites including LinkedIn, Twitter, Facebook, and Google+.

Lead Scoring

Segment leads and align marketing campaigns based on visitor behavior and analytics. Lead scoring helps sales and marketing teams identify where a lead is in the buying cycle, rank each lead to determine sales-readiness, and assign workflows for appropriate next steps. 

 

  • Build a lead scoring methodology

  • Create a lead management process

  • Nurture leads through the sales funnel

 

Corpen minimizes if not eliminates duplication by helping you know hot to mange workflow productivity and efficiency between marketing and sales for example. We help you determine whether a lead is given to the sales team or if the "lead" still needs the marketing team to nurture them and take them through various strategic lead nurturing campaigns.

Social Media Marketing

Leverage paid and organic social media to drive thousands of targeted visitors to your website. Sharing quality content through social media channels is the fastest path to reach your audience. 

 

  • Create paid social media marketing campaigns

  • Optimize your social media profiles

  • Improve brand visibility and social media influence

 

Corpen helps you manage personal and company social media profiles and paid campaigns to help you increase social media engagement, track the number of interactions, leads and customers social media is generating to improve your marketing ROI.

Leading Nurturing

Personalize emails and marketing automation workflows to trigger timed follow-up emails to prospects. Lead nurturing is an effective way to educate buyers on the solutions you offer and stay engaged with leads that may not be ready now, but have the potential to buy in the future. Lean on Corpen to guide you.

 

  • Segment leads based on sales readiness

  • Create a lead nurturing strategy

  • Improve lead conversion and cost per acquisition

 

Corpen helps you build lead nurturing campaigns that build trust and preference for your brand. Over time, customers who are ready to buy identify you as the top of mind resource for the desired solution.